I’ve parked myself on a bench at the London Zoo, notebook in hand, doodling sketches of preliminary ROI algorithms (which yesterday I thought would change the world but now I’m pretty sure I’ll trash) when I notice a plaque to my left: The Most Destructive Insect on Earth.
Peering through the filthy glass I see a gazillion grasshoppers—I mean, they’re everywhere—bumping into walls. Bumping into each other. Stumbling into grasshopper orgies. And the ceiling, it’s like, raining newly-hatched baby grasshoppers. During the pandemonium, a mountain of vegetation (courtesy of zookeepers) disappears before my eyes, ravaged by a battalion of these miniature eating machines.
Reading further, it turns out this is no run-of-the-mill grasshopper. These are schistocerca gregaria, a desert locust from Africa and Asia with a rapacious appetite. When there is no strategy in place to control their proliferation, they devastate massive crops within hours and cause human starvation.
So again: what does this have to with do Moonrocks? The success of these insects lies in their astounding ability to proliferate. The exhibit is brilliant because it shows how proliferation (and consumption of resources) gets magnified exponentially when placed in an enclosed space.
I see this principle occurring all the time within businesses—it’s a common trap—especially when it comes to content. Without a cogent content management strategy, businesses simulate enclosures, and both hyper-proliferation and uncontrolled duplication are the inevitable byproducts. And efficiency of spend? Fuggedaboutit.
This is what we solve for. It’s ultra-geeky, and we love it :)